Saturday, July 12, 2008

Barenaked Ladies business model

I have spoken before of my love of the Barenaked Ladies. They are musically gentle, lyrically comical, occasionally high-energy and Canadian. While this is a great combination, they have only had a few mega-hits here in the States. Also, with the changes in the recording industry and having a large band, they don't seem to be....rich. I am not sure if they have a million dollars. Okay, they probably do, but it just doesn't go as far as it used to. Even macaroni and cheese has gone up.

They are on the forefront of doing it themselves. They started as an indie band and they have returned to their own label. They sell their music over the internet. Here is a quote about it I found:

".....Having come full circle from the days of their homemade indie cassette, the little indie band that could have returned to self-rule with Desperation Records…albeit on a grander scale.

“Desperation Records and Barenaked Ladies Are Me,” Page explains, “are about forging new relationships with our fan base - online, in concert and on their stereos. It's the fans who make our music and the lives we lead possible, so we're trying to get the music to them in innovative ways.”


But here is the BRILLIANT thing that they have done. They have initiated an annual fan outing. Once a year, they do a cruise. It seems like a typical cruise idea (beautiful destination, on board activities, way too much food), except with performances by the band and some other bands they pick (at least I think that they pick them). They call it Ships and Dips. I think someday I would enjoy this.

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